August 2013

 

“THAT’S IT!”
IS NOT A SPEECH ENDING

 

Have you ever been on a runaway train? How about in a moving car that has no brakes? Scary, isn't it? That must be how a speaker feels who does not know how to end a speech but keeps on rambling, desperate to find a way to bring the speech to a graceful close.

 

After almost two decades of coaching business executives, professionals, business owners, preachers, and students, I can say that one of the most common areas of concern for speakers relate to how to conclude a speech. When I was teaching Oral Communications to college students, one of the hablts I often had to get some students to unlearn was ending a speech with “That’s it!” or “That’s all!” That is like bringing a runaway car to a sudden, screeching, teeth jarring halt! 

 

 

 

So how do you bring a speech to a satisfactory conclusion? The key lies in aligning the ending with the purpose of the presentation. Look at the table below:

 

Something to keep in mind is that the purpose of a speech need not be rigidly put into one of the above four boxes. For example, while the primary purpose may be to inform, the secondary purpose may be to inspire confidence in your products and make people feel good about trusting your company. This was the case in 1997 when Steve Jobs delivered the keynote in Boston at Macworld about Apple’s partnership with Microsoft. He had to diffuse criticism about the partnership with Microsoft and strengthen the audience’s confidence in Apple. Towards the end of the speech, he drove home the meaning of Apple’s logo and the slogan, ’Think Differently.’ Here is his close:

“I think you still have to think differently to buy an Apple. And I think that the people who do buy them, do think differently. They are the creative spirits. They are the people who are not just out to get a job done; they are out to change the world. And they are out to change the world using whatever great tools they can get, and we make tools for those kinds of people. Hopefully, what you have seen here today are some beginning steps that give you some confidence that we think differently… and so are the people who have been buying our products since the beginning…because a lot of times people think they are crazy, but in that craziness, we see genius, and those are the people we are making tools for. Thank you very much.”

 

To get the full flavor of the speech as well as Steve Job’s moving address to the 2005 graduating class at Stanford University, visithttp://www.pcworld.com/article/238905/top_three_steve_
jobs_speeches.html

 

Take a few moments to see how Jobs structured his ending. I’ve italicized the think differently slogan which he repeats. Also notice how he compliments the buyers of Apple products, which was practically all of his audience. He drew a picture of “people who are not just out to get a job done, but are out to change the world,” and he connected their “thinking differently” to “genius” and then linked that “difference” to the products that Apple makes.

 

Here is an advanced formula for a speech ending:

Whatever the purpose of the speech, sprinkle the ending with these elements – relate it directly to the audience + emphasize the central idea of the speech + wrap it up in an inspiring idea that people can feel in their hearts.

 

Study good endings of speeches and presentations and ask yourself, how can I apply these principles to my next speech or presentation? 

 

Diamond Tip – A New Feature for Dilip’s Diamonds E-Newsletters

 

 Starting with this, all future newsletters will have a “Diamond Tip,” a tip or an insight on some aspect of communication, public speaking, or personal development. The Diamond Tip for this month was inspired by a question that was asked at our first Diamonds Round Table. The question was: How do you speak conversationally to a large audience?” 
 

Conversational speaking is a result of viewing your audience, not as a mass of people, but as a collection of individuals to whom you get to speak, one person at a time. In olden times, bombastic, oration-style speaking was in vogue. Nowadays, people want a speaker to be genuine, transparent, and connect from the heart. Listen again to Steve Jobs’ keynotes that I referred to above. See and hear how he connects with the large audience in a very conversational way. 

 

Early in my speaking career, I had difficulty breaking the “oration-style” speaking that I had adopted as a model when I was a kid. I found it difficult to break, even when I had realized that I should speak more conversationally. I noticed that when I practiced my speeches in front of my little daughter Allison, I dropped that bombastic style and simply spoke in a conversational way. Keying in on this, I would write on the top of the first page of my manuscript, “Speak to Allison.” That reminder, and guidance by a professional speech coach, eventually helped me to break my old bombastic habits and enabled me to connect genuinely with audiences via conversational speech. You may find it easier to speak conversationally than I did. If not, find an “Allison” prompt that works for you. It will elevate the connection you create with your audiences – one person at a time!

 

Dilip is Contributing Author for a New Book to Be Released
on August 21


 

At the Toastmasters International Convention, a new book will be released titled, The Heart of a Toastmaster – True stories by, for, and about members of Toastmasters International. The book is a collection of heart-touching stories and accounts by many Toastmasters, compiled by Dilip’s friend and fellow Accredited Speaker, Sheryl Roush, DTM, PDG. Dilip’s article, “The Living Legacy of a Great Mentor” is in the “Tributes” chapter of the book. The article is a tribute to the man who had a tremendously positive effect on Dilip’s Toastmaster career, Past International President Ted Wood. This book has given Dilip an opportunity to acknowledge and thank Ted Wood who blessed his life and the lives of many others during his fifty-one years as a Toastmaster.

 

At the Toastmasters International Convention, being held at Duke Energy Center in Cincinnati, Ohio on August 21st Dr. Dilip will be sharing the stage, showcasing his story and signing books with author Sheryl Roushat the opening session on August 21st at 3:00pm. 

 

To get your autographed book, order your book now with delivery after August 31.



Is there a public speaking or communication or personal development topic that you’d like to get help with? Would you like to see it addressed in a future Dilip’s Diamonds Newsletter?

Send your request to Dr. Dilip at drdilip@centralpenn.edu.

If your topic is chosen, you will get an invitation to a Diamonds Round Table discussion for FREE.

 

Contact

Dr. Dilip Abayasekara
717-728-2203
www.drdilip.com
Send Email

Diamonds
in Time

 

August 6: 

Speech Coaching, Executive Director

Speech Coaching, Senior Manager

 

August 8: 

Speech Coaching, Speech Contestant

 

August 9:
Strategic and Operational Planning for 
DDLLC

 

August 10: 
Susquehanna Advanced Toastmasters Club – Officer Installation and Speech

Speech Coaching – Speech Evaluations

 

August 14: 
Speech Coaching, Senior Manager

 

August 15: 
Speech Coaching, Senior Executive

 

August 17: 
Speech Coaching, Speech Contestant

 

August 21-24:
Toastmasters International Convention, Cincinnati, OH.

 

August 21: 
Presentation and Book Signing, 
Toastmasters International Convention

 

For archived issues of this e-newsletter, click here:previous issues.

 

Do You Want to Break Out of the Pack and Reach a Higher Level of Performance?

Then come join the Diamonds Club.

 

Here is what you get from the Diamonds Club:

  • Free monthly video conferencing,known asDiamonds Round Table. This will include short educational sessions on public speaking, communication or personal development topics and give you an opportunity to ask Dr. Dilip your questions about any upcoming speech or challenge, “meet” fellow Diamond Club members, learn from each other, and build an online learning community.
  • Receive anevaluation of any upcoming speech. Submit a video clip or script of a speech you are preparing to give. Receive expert feedback that will inform you about what you are doing well and receive practical tips on how to improve your presentation.
  • Discounts ontraining andcoachingprograms andproducts from time to time.

You can hurdle time and money obstacles because for a low monthly fee, you can access all of the above 24/7! For more details and to sign up, click here.

 

Inaugural Diamonds Round Table Held!

On July 29, using technology to connect us in places as diverse as Nebraska, Philadelphia, Baltimore, Mount Joy, York Haven, and Camp Hill, Pennsylvania, members and consultants of the Diamonds Club got together for an hour of invigorating education, inspiration and community building. The educational topic was How to connect with, captivate, and engage one’s audience. We also addressed questions about conversational speech and Mind Mapping. Thank you –Aaron Beverly, Jackie Harris, John Adair, Tony Crocamo, and Bob Mylnek! The next Diamonds Round Table is scheduled for August 27 at 8:00 p.m. EDT. We hope to have more Diamonds Club members join in the discussion! When youbecome a Diamond Club member, details will be sent to you.


Quote to Think About – in honor of Mentor Extraordinaire: Ted Wood, DTM, PIP

“In life, you realize there is a role for everyone you meet. Some will test you, some will use you, some will love you, and some will teach you. But the ones that are important are the ones who bring out the best in you. They are the rare and amazing people who remind you why it’s worth it.

-- Unknown.